Heavy duty design is design that works. It works to communicate the message. The reader should never have to guess the ad's meaning or the product offered. Ads are designed to sell. Heavy duty design will not make a bad idea good, an unwanted product desirable or a frivolous service necessary. Nevertheless, properly executed, heavy duty design will always make something already great better.

Copyrights for the items presented here are held by their respective owners. Images, art, and photos displayed are not for distribution or reproduction. Mail any correspondence to PWS, 601 S. Washington, #278, Stillwater, OK 74078. Pennie Works Studio™

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